arts. writing. culture.

“Warning: Models in this ad may not seem as real as they appear.”

I love, love, love the fact that the French Parliament is considering a “Full Photoshop Disclosure” law for advertisements.  This would require that these entities inform the viewers if any Photoshopping or airbrushing was done on a given picture.  This would be mandatory for magazine ads, product packaging, press photos and art photography as well.

Much like a cigarette ad, these pictures would require a footer: “Photograph retouched to modify the physical appearance of a person.”  Any violators would be fined €37,500 or up to 50% of the cost of their campaign.

The law reminds me of a Standards Authority rule passed in the UK requiring that advertorials (paid advertisements masked as editorials, leading the reader to believe that the product recommendations are the opinion of the editor and not a paid ad.) be clearly marked with the word “Advertisement” as to not deceive readers.  With so many people trying to make themselves as thin as models in magazines without considering that the model may not even look that way in real life, this new proposal is a welcomed change.

If the law passes, it seems that it may be no more than a formality and I’m not sure that people would change their way of thinking for it (Remember that this doesn’t prevent places from altering images—it only requires them to put a small disclaimer on the bottom of it).  Still, an acknowledgement is a great a start.

That said, do we think this type of law can be in the future for the United States?  I think Americans would be hesitant to pass such a law—Perhaps because it would skew their vision (version?) of reality, proving untrue the idealism that we’ve put in the spotlight for so long.  Perhaps it would lose companies money because our society is built on the concept of unattainable beauty.

And what a shame since it could do our sometimes delusional society a favor by taking unrealistic weight goals, celebrity and unethical publishing practices down all at once!